Experience
kitchen renovation cost
2,900butlers pantry design
1,000laundry renovation cost
480built in wardrobe cost
390how much does a new kitchen cost
260We answer them honestly, in Sydney prices, with your own kitchens as the examples.
Be Inspired Kitchens + Joinery · October 2026
What we found and a plan to put your kitchens
in front of the people searching for them.
Swipe to explore · 20 slidesScroll to explore · 20 sections
Where you stand today
You design, make and install every kitchen from your own factory and your clients say so.
Experience
Google rating
Projects on your site
Instagram following
What we found
We searched the way your buyers do, to see if you show up.
Google Maps
AI answers
Your website
Your website today
What Google and a new client see when they land on it.
Seven pages in total. A homepage and six project pages, with no page for kitchens, wardrobes, laundries or joinery for Google to match.
Nothing says Sydney. The headline is “You’ll be inspired.” and no page is named for Taren Point, the Shire or the inner west.
Projects without the story. About 200 words each on materials and nothing on the home, the brief or the result.
Slow on a phone, with no form. The main image took 10.5 seconds to appear in a mobile test.
Google search · Sydney
We typed 45 kitchen, wardrobe and joinery searches into Google across Sydney.
Your website
Found by name only
Kitchen & Home Renovations, Caringbah
Google Maps · “kitchen renovations”
Where you appear when someone nearby searches “kitchen renovations” on a phone.
Searching from your factory
#7
Seventh on Production Road,
outside the top three Google shows first.
Your Google Business Profile
Maps decides the “near me” searches. Here is what holds yours back.
| What Google shows | Today | What we change |
|---|---|---|
| Reviews | 7, all five stars. One Caringbah rival has 208. | A review request kit with your link, a QR code and a message for past clients. |
| Categories | Joiner and Kitchen remodeler | Add Cabinet maker and the categories that match your other services. |
| Posts | Four, all in early July | Eight project and service posts every month. |
| Replies | Your two newest reviews have no reply | A reply drafted for every review, ready for you to approve. |
| Contact details | Different numbers and suburbs on Google, your site and Facebook | One phone number and one address everywhere. |
What buyers search
Google searches a month and what advertisers pay for each click.
| What people type | Searches a month | Ad cost per click |
|---|---|---|
| kitchen renovations sydney | 1,300 | $16.31 |
| built in wardrobes sydney | 880 | $6.56 |
| joinery sydney | 480 | $10.80 |
| cabinet maker sydney | 480 | $9.06 |
| laundry renovation sydney | 390 | $11.10 |
“Near me” searches · Australia
Google answers these with Maps first, then websites.
a month · $14.37 an ad click
a month · $5.53 an ad click
a month · $5.73 an ad click
a month · $3.14 an ad click
Reviews, posts, services and a complete profile decide who shows in Maps. Your factory address gives you a head start in the Shire.
What buyers research first
Average monthly searches across Australia. Each one becomes an article that links to your projects.
kitchen renovation cost
butlers pantry design
laundry renovation cost
built in wardrobe cost
how much does a new kitchen cost
We answer them honestly, in Sydney prices, with your own kitchens as the examples.
Your areas · for discussion
Sydney-wide pages carry the big searches. Area pages win the local ones.
Every plan
Home · your factory
Annandale to Newtown
Paddington to Alexandria
The competition
Kitchen and joinery firms that show up again and again in our checks.
Caringbah, 3 km away
208 Google reviews and a kitchen cost guide that comes up for at least 32 searches. In the Maps top three in 4 of our 32 checks.
kitchenandhomerenovations.com.au ↗Sydney joinery firm
A custom joinery page, a cabinet maker page and a page for suburbs like Marrickville and Newtown. On Google’s first page for 6 of our 45 searches.
specjoinery.com.au ↗Caringbah
13 Google reviews, close to your 7, yet in the Maps top 10 in 10 of our 32 checks.
butterflyjoinery.com.au ↗ChatGPT and Google’s AI
Six questions a buyer might ask, without your name, on 22 October 2026.
ChatGPT
Not named
Its shortlists lean on Google ratings and review counts.
Perplexity
Not named
It quotes rivals’ websites, Houzz and hipages.
Google’s AI chat
2nd of 7
Only for Taren Point or Caringbah, from your Google profile.
Google’s AI summary
2nd of 5
Same question only. Not named for the Shire or the inner west.
Case study · SHORE
A Sydney design and build firm. Our search work began on 21 July 2026.
Times shown in Google, four weeks
Suburb, area and council pages
Google search: “duplex bondi beach”
Case study · SHORE in AI answers
Google’s AI summary and ChatGPT name SHORE for questions that never use its name.
Choose an example. Select the screenshot to enlarge.
Google’s AI summary“who is the best custom home builder in the eastern suburbs”
ChatGPT“who is the best custom home builder in eastern suburbs”
Google’s AI summary“best design and build eastern suburbs”
Your page plan
Added to your existing website in your look, each one ending in a quote form.
01
Your design, factory and installation process, with your own project photos and a quote form. Built for Sydney’s biggest kitchen searches.
Your first new page
02
Walk-in, reach-in and fitted robes.
03
Cabinetry for every laundry.
04
Vanities, entertainment units and studies.
05
Your home area, from the factory.
06
Where every cabinet is made.
07
Your six projects, told in full.
08
Honest Sydney prices and what drives them.
09
The suburbs where you want the work.
10
Butler’s pantries, islands and finishes.
11
Suburb, room, budget and photos.
Monthly plans
Local SEO covers the Shire around your factory with Sydney-wide service pages. Growth adds the inner west and the east.
$2,900/ month
+ GST · $750 setup, waived after six months
Up to three areas
$1,500/ month
+ GST · no setup fee
One area of up to three suburbs
$890/ month
+ GST · no setup fee
One suburb
Month to month, cancel anytime. Every plan includes your full Google profile set up, website checks and small edits, review replies drafted, a review request kit and a live results page.
A practical starting sequence
Fix the profile first, then build the pages your buyers are already searching for.
Weeks 1–4
Google profile categories, services, contact details and replies fixed. Titles, headings and photo descriptions on your seven pages. Listings cleaned up and where you stand on day one recorded.
Weeks 5–8
Custom kitchens, wardrobes and Sutherland Shire pages go live with quote forms. Two project stories rewritten and eight Google posts a month.
Weeks 9–13
Joinery, laundry and factory pages plus a Sydney kitchen cost guide. Your first monthly report and a decision on the inner west.
Your investment
Monthly work on your current website and Google profile.
$1,500 / month
+ GST. The Sutherland Shire with 3 new pages, 2 articles and 8 Google posts a month. Month to month, cancel anytime.
$0
No setup fee. We recommend six months to see real results.
$2,900 / month
+ GST. SEO Growth adds the inner west and the east, up to three areas. Step up whenever you’re ready.
The next step
01 / Choose
Your best-job suburbs decide
the area we start with.
02 / Share
Google profile access, project
photos and a few lines on each job.
03 / Launch
We fix the profile, start the pages
and record where you stand on day one.